Roles:Â information architect, high-level visual designs
The most important part of a page that allows you to see all your plans in one place via clever data mapping of travel confirmation emails isâ€¦ the itinerary itself. Right? When I started, our itinerary page hadnâ€™t been redesigned in three years. Whenever new functionality had been added to the site, it got tacked onto this page somehow. Whenever there were new ads, upsells, CTAsâ€¦ yep, they ended up here. This is what it looked like at the beginning of the year:
As you can see, there are only about four lines of itinerary text above the fold! Not exactly the best user experience. Naturally, we had to fix it. Click through this prezi to see how the project evolved. Itâ€™ll take you from preliminary whiteboarding, through wireframing, to our finished design.